About me
I’m a strategic design leader with over 20 years of experience delivering impactful digital products across complex ecosystems.
My core expertise lies in Product and Interaction Design, with a deep focus on end-to-end mobile app solutions. Beyond hands-on execution, I’m known for defining product vision, setting scalable design strategies, and driving value through smart, user-centred thinking.
I build and lead high-performing, cross-functional teams that thrive in ambiguity and deliver measurable outcomes. My strength lies in connecting business goals with user needs, turning insight into clarity, and strategy into execution.
I don’t just solve problems; I create frameworks and structures that empower teams to solve the right ones - faster, better, and at scale.
